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| AW10 |
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| AW10 |
Jaeger London Campaign
This is the new Jaeger London AW10 ad campaign. The Drapers team on the whole are really into it (we covered it in the mag this week) but I'm not sure it lives up to the usual standard. The Millennium Wheel-pod location ties with the Jaeger London branding, but it gives the campaign a futuristic rather than timeless edge. Maybe it's grower. P.s love her hair.
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Too contrived and nowhere near adventurous enough! I know they are quite safe but they need to be aspirational to a certain extent otherwise they will bore their existing customers and not get any new ones!
ReplyDeleteI love the first shot, it has a real 60's vibe and am now inspired for a hair change.
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