Cocosa Magazine

I've been a blogging hermit and haven't posted much since LFW because of this baby; The Cocosa Trend Edit SS12. It's the first time the site has produced a magazine and I've edited the first edition and worked with super talented team and art director Chris Williams (Freelance designer for Elle, Attitude and others) to come up with the concept.

Chris came up with cute little branding flourishes, like the little brackets which are the minipulated 'a' of Cocosa and most of the aesthetic takes a spherical form. The font is in keeping with the Cocosa house font and is Nutra, and we opted to insert two lighter weight end-papers to give the magazine a quality bookish feel. The atmospheric image on the papers is a digitised still from the video played at Gareth Pugh's SS12 show, and kicks the thing off nicely.

Content wise this piece isnt customer facing but is an industry trend edit, being sent to 250 editors and bloggers within weeks of the SS12 catwalks drawing to a close. It's 40 pages of trends, interviews with designers and backstage stylists, a hair trend edit by Percy & Reed's Adam Reed, and an anonymous account of working the front row by a London pr. Chic Geek blogger Marcus Jaye has done a menswear edit and there's a nice piece by WGSN on trend prediction. Cocosa has invested in a digital version.








cover draft and end papers





























After eight days working on this straight, we began to go insane.







We hit lows






and highs.