Coggles press day

It's rare you come across a fashion business ploughing it's own successful furrow without lofty pretensions, so it was a total treat to attend Coggles' first official press day and witness just that.

The event (and the open house party afterwards) exhibited a cool confidence alongside beautiful product and copious amounts of Hendrick's gin.

The press day was hosted in the retailer's new London HQ. Coggles originally hails from Yorkshire and the flagship Coggles store is in the heart of the city. The story of how and why Victoria Bage started the buisness in 1974 is one of fabulous revenge, and was printed on the wall at press day:






As well has having the York store, Coggles.com is a highly succesful website catering for a fashionable folk in the UK and overseas, selling a strong selection of fashion, books and stuff for the home. On the fashion front, new womenswear labels for SS12 include Draw in Light and footwear label Atalanta Weller, while Japanese label Bedwin & the Heartbreakers is on board for menswear.




The team; Mark, Jake and Adam

One of the most innovative things about Coggles is the way it has harnessed the marketing potential of street style. It has the largest street style archive in the UK, and has built an AW11 campaign around its stock of images.
Watch the campaign on www.creativereview.co.uk or www.selectism.com