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| Unconditional |
Asos has launched an intiative today to bring clothes from the menswear day catwalks at London Fashion Week to it's cyber shelves within minutes of each show closing.
The menswear day at LFW kicks of this morning and Asos has teamed up five British designers from the LFW schedule to deliver 19 pieces direct from catwalk.
Product from designer labels Unconditional, Katy Eary, James Long, Carolyn Massey and Tim Soar will be sold online after each show, almost six months before designs are available anywhere else.
Pieces by Unconditional including a draped double layer waistcoat, cotton, slim-leg trousers and patent lace up ankle boots are online now.
MAN Day The Line Up
9.00 Lou Dalton, Portico Rooms, Somerset House
9.00 - 11.00 Hardy Aimes, WC2
9.45 Topman Design, WC2
11.00 Christopher Shannon, BFC Show Space, Somerset House
11.00 JW Anderson, BFC Show Space
11.30 E Tautz, Navy Boardrooms, Somerset House
11.30-13.00 Sibling, Portico Rooms
12.30 MAN, WC2
13.00-17.00 NewGen Men and Fashion East Men Installations, The Terrace, Somerset House
14.00 James Long BFC Show Space
15.15 Carolyn Massey Portico Rooms
15.45 KTZ, BFC Show Space
16.15 Tim Soar, Fashion Scout, Freemasons Hall, WC2
16.30-18.00 A.Sauvage Film Presentation TBC
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