Y-3 x Adidas

Y-3 and Adidas celebrated a decade of collaboration with a presentation in Paris yesterday.

In keeping with many of the menswear collections seen at Pitti Uomo, the Y-3 aw11 men’s collection played with the concept of escape and the great outdoors. The collection includes blazers, trench coats, parkas, and high boots in tones of army green.

As always the Japanese influence was felt, as bright Japanese prints, were employed on soft bomber jackets and button-down shirts, worn with knitted leggings or slouchy, sarouel-style sweatpants.

Models marched on an interactive treadmill installation, overlaid with film footage of open roads and expansive valleys to reinforce the idea of the great outdoors.

Simultaneously, Y-3 presented a screening of the Yohji Yamamoto documentary This Is My Dream and an exhibition of adidas for Yohji Yamamoto footwear, celebrating 10 years of collaboration.

1 comment:

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