This Californian label hasn't hit the UK market yet - but it's one to watch out for. Autumn 10 sees the first full women's collection by designer David Michael Hershberger touch down in only the coolest indies including New York's Oak and Isetan in Tokyo. Androgynous and precise pattern cutting underpins this collection which uses easy-going jersey and cottons to conjur up a perfectly ethereal, wearable and fresh collection. 

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