Ellesse Pop Up shop

Favourite of the football casuals Ellesse popped up a shop on East London's Redchurch street last night. Packed full of hip-to-the beat, pretty people the event spilled out onto the street outside, before the neighbours started complaining. The product looks good, with clashing colour ways, retro graphics and slick trainers, along with this fresh temporary location, should all help this brand re-energise. I went along with my foxy buddy Ayse who has just set up a new communications agency Iconess and featured in Stylist magazine this week. Check out the article on her glamorous life here.

Steve Monoghan from Sane threw the bash

Ayse picked out her favourite windbreaker
...and sneakers

...and then Steve gave them to her
Hip in Hilfiger
Hip to the Groove

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