Asos AW11 men's shoes

Asos hosted a press preview of its aw11 men's shoe collection to show off the prowess of it's own label design and Made in Britain credentials. 

Importantly pork belly baguettes were plentiful, we were kept lubricated with potent Moscow mules, all of which were served by waiters decked out in Breton stripes.

The shoes were impressive and will hit the Asos site in a 2-3 weeks. The perennial trend favourites were visible - an own label brightly coloured Vans interpretation, hiking and duck boots and some special velveteen slippers. Judging by this collection, newness will come through on fabrication and detail for aw11 (see the hiking and snow boot hybrid) as the heritage and work boot trends continue to evolve.

Duck boot to the left, hiking to the right.
Velveteen slippers coveted by Chic Geek blogger and part time Croydon Aristocrat, gardener and sailor Marcus Jaye.
Chukka boots, saddle shoes and the Red Wing interpretations with bright soles
Nylon moon boot and hiking boot hybrids, fresh from an '80s, salopette heavy snow slope
On a tour of the collection the Asos footwear design team said that the above tasseled style has seen a strong press reaction
As did this style, love the shark tooth, cleated sole.

For 3 years Asos has been working with Wollaston based shoe factory N.P.S, and the boys were also at the event. The NPS factory was founded in 1881 and today makes the Asos Made in Britain collection for which every shoe is Goodyear Welted.

Left-to-right; NPS's Malcolm Knighton, NPS owner Mr Tilley, and Micheal Sutton

Here's a video of how they make the shoes up at N.P.S


  1. As flattered as I am to have a shoe named after me (the "Duck" boot), I am not a fan of these 'worker boots' everyone keeps talking about. I do like a saw-tooth sole though! Shall have to keep my eyes peeled for these on the website...

  2. Yes they are coming soon...will your webbed feet fit in the shark tooth numbers? I hope so :) xx

  3. I've had them bound since birth so I'm all set to go!