Denham the Jeanmaker

 Cohesive branding? Check. Beautiful product? Check. Awesome store? Check.

 Dutch denim brand Denham opened it's first London store and showroom last week on Shoreditch's Charlotte Road and I interviewed founder Jason Denham for Drapers [which is out on November 5].

Denham is one of the most exciting new entries to the denim market. It's design ethos is: 'worship tradition, destroy convention'. Rather than being marketing spiel, the ethos is visible in the brand's production of denims - which is rooted in traditonal jeanswear culture - and the brand's use of technical cutting and innovative laundering.

Denham the Jeanmaker
32 Charlotte Road, London, EC2

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