The Great Divide

The great divide has launched. It's the brainchild of Geordie scamp Stephen Monaghan of Sane pr who does the pr for some of the most hip and happening brands trading in the UK, including Happy Socks, Pointer and Penfield. His new online store is dedicated to those men among you who enjoy clothing with provenance, heritage and also enjoy a touch of cultural cocking off from time to time (music, food, footy, art, that sort of thing).

Product is hung on quality, well-balanced hangers and is shot straight on, rather than on a model or mannequin, so as shoppers you can see what the item will actually look like in real life hung in your wardrobe.

My favourite design device outside of the masthead type face
(which I believe is Alternative Gothic No.3)
is the mountainous back drop.

All the birds have flown up and gone;
A lonely cloud floats leisurely by.
We never tire of looking at each other -
Only the mountain and I.

- Li Po

The most ingenius content idea is 5 to 1 (pictured above).
The odds are you will really like the five items curated by 
The Great Divide to be worn with one staple.


  1. Anonymous17 May, 2011

    What a great site...I love it. Great brand portfolio, great aesthetic, and a nice concise selection of product. I will be shopping at The Great Divide soon...

  2. really nice, its good to see such a creative concept for a menswear website, very clever

  3. I just made my first purchase online at and all OK, fast and simple, however, without problems, I recommend